In 2016, Shaw team members — knowing how much I love storytelling — asked if I would be interested in helping create a short, educational video about the new "Floorvana" app for our sales team. I quickly agreed.
After reviewing the existing script, I found there was no hook to engage Shaw sales representatives — our target audience. Therefore, I decided to write a new draft framed around one sales representative. In this story I showed two different futures: one where he did not use the "Floorvana" and lost a customer, then another where the app was successfully used and the customer purchased flooring. This video helped promote the application and led to several conversations of, 'Have I seen you before?' for the individuals in the video.
Below is the video, which I wrote and acted in. Shaw's in-house video team of the time filmed and edited it.
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